An Academic’s ‘Great Escape’ into Writing for Trade

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As she pulled her chair forward to conspiring distance and sat down next to me, her eyes were wary and her overall demeanour skittish.  She opened her mouth, then shut it again.  Her cheeks were flushed, her chin was ducked low, her shoulders were hunched.  The woman was the very embodiment of shame.  What on earth could her errand be?  Was she about to ask me where she could find some illegal drugs?  Was she hoping to procure a hit man?  Was she about to confess some unpardonable sin?

‘I’m thinking of leaving academia,’ said my fellow conference attendee. ‘Maybe you can help me.  How did you get out?

Oh dear, another one.  I’d thought as much – all the indicators were there.  Since leaving my position as a Principal Lecturer and Head of Programmes at a UK university, I’d been approached this way at least a dozen times.   I was curious about the apparent extent of her terror, for she was simply asking me a career question, not risking her life to plot with me about digging a tunnel out of Stalag Luft III.   ‘Why are you whispering?’ I asked.

We were miles away from her employer, but nevertheless she cast a glance to either side of us and quickly checked over her shoulder.  ‘I’m not sure,’ she said.  Even so, her voice remained hushed throughout the rest of the conversation.

I do have a hypothesis about this, one that I’ll explore in a future blog post.  Leaving one’s job in higher education might not be easy for a variety of reasons, but I reckon that life in modern UK higher education institutions (HEIs) is giving faculty a kind of individual and collective inferiority complex.  However extraordinary their gifts, however solid and potentially transferable their skill sets, academics don’t think there’s anything else they can do, anywhere else they can go…at least, not if they want to survive.  Huge workloads and the tyranny of the Research Excellence Framework (REF) and Teaching Excellence and Student Outcomes Framework (TEF) force everyone from lecturers to professors into insularity, unable to think beyond the immediate demands of their jobs.  The fences surrounding the ivory tower appear to have grown higher and more impenetrable – no wonder the chances of carrying off an escape attempt are perceived as slight.  But I didn’t feel that I had a choice.  There was something I wanted and even needed to do, something my employer treated with disinterest and perhaps even mild disdain, something that was judged to have nothing whatsoever to do with my job.  I hesitate to say it out loud, even today.

I wanted to write a book…for trade.  

That’s right.  Trade.  Not for an academic publisher.  Not for an academic audience.  A general, non-fiction, popular science type of book, aimed at a broad readership, something that wouldn’t even cause a blip on the REF radar. Now that All the Ghosts in the Machine is submitted, accepted, and awaiting publication with Little, Brown UK, I’m reviewing the last year of my life and contemplating the next one, and I can honestly say that making the leap was one of the best decisions of my life.

If you’re an academic who’s also interested in being a public intellectual, let me hasten to say that writing a book for a trade publisher, aimed at a general audience, is not the only way to pursue that.  But it’s what I’m going to talk about here.  Maybe you think your primary barrier to writing for trade is time, perhaps related to your institution’s reluctance to privilege this kind of activity over, say, the production of research articles for 4* journals.  Maybe it’s confidence, and if that lack of confidence stems at least partly from ignorance of this sector, I would like to help you out a bit by offering some nuggets of wisdom drawn from my learnings of the past year.

Read on for my top seven tips for academics who dream of writing for trade.

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Death + Digital + Creativity + Humanity

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Maybe you’ve had this kind of experience.  You’re about to stand up or perform in front of a group of people, having been touted as an expert in something, or an actor that knows their lines, or someone who can carry off a violin solo, or who can dance without falling over.  Suddenly you think, ‘There’s been some terrible mistake. I’m going to let these people down.  I’m going to let myself down.  In fact, I just might die of humiliation right there on stage.’  Did someone just whisper ‘you’re a fraud’ in your ear, or were you imagining it?…sorry, am I making you break out in hives?

I’m not saying I got to that point, mind you. I’m one of the lucky ones who’s never been afflicted with crippling stage fright.  Nevertheless, as I took my seat at Hill + Knowlton’s Creativity + Humanity, doing my best to be unobtrusive because the event had begun, I felt a frisson of unease.  The people on the stage were talking about brands.  Then someone with an impressive title assumed the podium to talk about the future of banking and to give me a PowerPoint inferiority complex. Then an international panel filed on stage to speak about energy.  Rummaging in my branded canvas bag and encountering a paper packet of Lego along the way, I located a card that described the sector knowledge and specialist expertise that One H+K offered and scanned it for any terms at all that resonated with me as a psychologist.  I found ‘Behavioural Science Unit’ and ‘Issues + Crisis’, which had the ring of familiarity, but there were a lot of other words too.  ‘Financial + Professional Services.’  ‘Consumer Packaged Goods.’  ‘Energy + Industrials.’  I know people in these fields, but I can’t picture what they do at work.  Would anyone in the room have any interest whatsoever in what I had to say?

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I’ve learned that when you’re worried about something like this, often it’s best to just name it, which I did.  (When I eventually see the video, I’m sure it won’t sound this slick, but it went something like this.)  ‘I’m Elaine Kasket,’ I said.  ‘I’m a psychologist.  And you are not my usual audience.  In fact, I don’t know what many people in this room do.’  Having confessed this, and having noticed that nothing bad happened as a consequence, I began to breathe more freely.  ‘But I’m guessing that many of you in this room, directly or indirectly, and without necessarily realising it, are in a position to have an influence on people’s experience with regard to the digital remains of the deceased.’

The more I spoke, and the more conversations I had with people at lunch afterwards, the more I realised just why I shouldn’t have been worried.  This is relevant – incredibly relevant – to all sorts of people.  Every organisation and every brand represented in that room has control of some sort of digitally stored data about people – data that could be sentimentally or financially significant to someone – whether it’s associated with employees, clients, users, account holders, customers, service users, or patients.  I was reminded of what I’ve known all along, which is that this is a critical time to be considering this issue, and it’s important to so many people who haven’t even thought about it yet.  The Q&A that I did with Megan after the event is part of my argument as to why that’s the case, and it was also an opportunity to think further about what creativity means to me, which was already on the docket for a blog post in the near future.  Follow the link, or read it reproduced in full below.  Thanks again to H+K Strategies for a great day!

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The foolhardy – or not – moment I delivered the coup de grace to my biometric privacy

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Photo by Drew Hays on Unsplash

You know how some people seem particularly tasty to certain insects?  Mosquitoes utterly adore me but they ignore my sister-in-law.  My daughter returned from a whole week at summer camp completely tick-free, but her dad went for a four-hour walk in the same locality and found himself picking off six of the little blood-suckers.  And while my siblings seem comparatively nonplussed about our ancestors, I have been thoroughly bitten by the genealogy bug and will happily while away the hours tracing family lines, particularly when I’m visiting my parents and can dig into the rich treasure trove of family photographs and documents my mother has collected over the years.

If this seems a little middle-aged, well, I guess I am getting up there in years, but hey, I’m not alone.  Everybody needs a hobby, and a few years back it was reported that researching your family history is one of the most popular leisure pastimes in the United States, coming second to a similarly staid-sounding pursuit, gardening.  Genealogy websites are apparently nearly as popular as online porn, which is, well, very popular indeed.  And like porn, it can be quite addicting – so much so, in fact, that after a while I found that the boxes full of photographs and the family-tree websites weren’t doing it for me anymore.  I needed a stronger hit, a more exhilarating high, and that meant only one thing.  I needed to spit in a tube, and I needed it bad.

Although I live in the UK, I was visiting the US, and so I chose a local dealer to feed my craving – Ancestry.com.  Just $60 and a couple of business days later, an exciting, compact little box arrived in the post.  Keenly aware that I was veering dangerously close to being part of the 91% of people who don’t read terms of service before they sign up, I was nevertheless in instant-gratification mode and scanned the T&Cs in some haste.  I did pause briefly before returning the postage-paid box full of biometric data, recalling a 2013 research study that asked people to estimate the worth of their browsing history.  About as much as a Big Mac, they’d responded.  Browsing history might tell you a lot about a person, but what worth did I place on the ultimate font of information about an individual – my DNA?

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It was only after the box of spittle rattled down into the bottom of the postbox that I started to ponder it more deeply.  I did a bit of Googling and instantly encountered the scaremongering.  What DNA Testing Companies’ Terrifying Privacy Policies Actually Mean, read one Gizmodo headline, and I felt a tremor of unease. Unsurprising, really.  We’re quite concerned with privacy these days – rightfully so – and what could be more unique and personal to me than the genome that I’d just entrusted to the US Postal Service, an ancestry website, and any third-party researchers with whom the latter might be partnering?

When I read the comments below the headline-grabbing articles, though, there were some measured and well-informed points that made me feel considerably less wobbly.   If my anonymous genome information were available to researchers,  I thought – or indeed, to anyone – how meaningful is this to me?  How might it affect me?  Is this the kind of privacy I really care about?  The worst-case scenario I could imagine in the here-and-now is that a data breach might allow my personally identifiable genetic information to leap the confines of Ancestry.com and find its way into the databases of, say, health insurers.  Even this unlikely scenario doesn’t bother me much, since I live in a country with universal health care.  Pre-existing conditions or genetic vulnerabilities don’t matter for my access to treatment.  (Thanks, NHS!)   Well, you might argue, even if there’s little or nothing in the way of present-day dangers, perhaps this is one of those situations where I’ll only realise the implications in the future, down the line.  Maybe some horrific sci-fi coda will cap off this tale, the story that began the moment I relinquished the most personal of my personal data, for a mere song, just because I’d been bitten by the genealogy bug and wanted to satisfy my curiosity in the moment.

But the thing is…I remember listening to a series of podcasts about privacy a few years back, and there was one that made a particular impression on me. When we refuse consent for our medical information to be aggregated and used in research, the speaker said, everyone loses.  The more genomes we have on file, the faster and more efficiently researchers will find treatments and even cures for all manner of human ailments – cancer, Alzheimer’s, heart disease.  I can’t find the podcast now, but it could easily have been by Yaniv Erlich, a geneticist and ‘white-hat hacker’ at Columbia University.  His Tedx talk kicks off in the same scary vein as the article mentioned above.  Look what we did in my lab, he says, we took one person’s anonymous genome.  We mixed in a paltry handful of demographic facts associated with that genome, and utilising a big genetic database, look what happened: hey presto, we narrowed a pool of 300 million Utah residents to just one man.  That’s three hundred million to ONE. As you might expect, certain members of the audience looked rather horrified.

But hang on a second, and watch the video all the way through.  He shows a photograph of a young woman with a rare congenital medical disorder, a woman whose life has been transformed due to the genomic information of thousands and thousands of individuals.  I think of my friend Lucy Watts, currently on the hunt for a diagnosis for her incredibly rare and mysterious disorder – a diagnosis that could be of inestimable value to her sister and any future children she might have.  Without large genetic data banks, the answers she seeks wouldn’t be possible at all.

So when I try and imagine any real, meaningful consequence to my genetic information being out in the world, I don’t come up with anything.  But I completely understand how, combined with millions of other genomes, my genetic information could help others, how I could contribute in some small way to medical science.  In other words, my genes may be uniquely personal, but I actually don’t consider it sensitive. I don’t consider it ‘private’. If Ancestry.com wants to share my anonymous genetic information with third-party researchers, as may be allowed by its ‘terrifying’ privacy policies, well, by all means, guys, terrify me.  And hurry up with my ancestry information while you’re at it, because I’ve got a genealogical itch I need to scratch.

Dear Zoe, This is Where You Came From

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My 8-year-old very English daughter went to a very American summer camp last week, in the middle of a forest, near a great U-shaped bend in the great Ohio River.  In a quiet house, with a lot of time on our hands, my mother and I sifted through some of the boxes full of photographs, letters, and other ephemera that she and her cousins had painstakingly assembled over the years, the repository of family history of which she is now a guardian.  Synthesising it with the information available about our family on the Internet, it was a lot of information and terribly confusing.  People had lots of children, they didn’t seem to vary the names they used very much, and I kept getting everything mixed up.  The only way to keep it straight in my head was to make it into a kind of story.   Why not? I thought.  In addition to being an efficient way of organising information in my head, it could be a nice thing to pass on to the next generation.  Realising that there was a one-way email system available to contact campers, I decided to write a letter to my absent daughter.

***

Dear Zoe,

I have been doing some research about your ancestors, following the line of mothers down through the generations.  Zoe, Elaine, Beth, Elizabeth (your middle name is all because of her), Beatrice, Annie, Mary, Katherine.  Katherine is your great-great-great-great-great grandmother, and you share something with her, even though she lived long ago.  Mitochondrial DNA, or mtDNA, lives in our cells and helps make us what we are.  mtDNA is special – it makes up only a little part of our genes and is only passed down from mother to daughter.  If you had genetic testing, it could tell you who your mother’s mother’s mother’s mother’s mother was all the way back in history.  We don’t need genetic testing, though, for me to tell you a true story about Katherine, with whom you share 37 genes.

As far as we can tell – people didn’t always know exactly how old they were back then – Katherine was born in 1822 in County Longford, Ireland.  Believe it or not, if that year is right, she was only 12 years old – only four years older than you are now – when she married your great-great-great-great-great grandfather, James, in 1834.  James was from County Longford too, and both he and Katharine were Irish Catholic.  He was an adult and she was a child – that wouldn’t happen anymore! Not long after the wedding, James and Katherine decided that it would be a good idea to go and live in America.  They didn’t have aeroplanes then, so it was a long and often dangerous boat journey across the Atlantic Ocean.  James decided that he would go first and check it out. Sailing across sea, he landed in New Orleans, down south in Louisiana.  Perhaps he didn’t care for such a hot and swampy place after the cooler weather of Ireland, so he got a job as a ship’s mate and travelled north, up the big wide Mississippi River.  The Mississippi feeds into a smaller river, the Ohio, which is the river that you can see from Grandmama and Pop’s house. (You’ve been on that river on a boat, which gives you something else in common with your great-great-great-great-great grandparents!)  He  looked around Louisville and liked what he saw, so he sent his young wife Katharine a letter encouraging her to come and join him.

Letters between America and Ireland travelled by boat and would have been very slow, and Katherine must have been waiting to hear from him for months.  When she finally received his message, she quickly made arrangements and got on a ship.  She can’t have been very old then, only a very young teenager, and she must have been frightened.  She must have been quite brave, but apparently she later said that she would never again trust her life to a ‘handful of sticks’, so it must not have been a very sturdy-feeling vessel.  After a long while she arrived in a big, dirty, unfamiliar city in an strange country.  New York was pretty crazy back then and looked nothing like the city that it is now.   James collected her, and she must have been very happy to see a familiar face.

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Very soon after Katherine arrived, she and James had their first baby, Mary.  First James got a job in Butchertown in Louisville, working as the big boss of a large pork house – that’s where they make pigs into sausages.  They moved across the river to New Albany, Indiana, in 1848.  They had more children, and James got a job preparing the ground for railroads, including one that ran from New Albany to Salem.  Katherine stayed at home with Mary, John and Ellen.  (We don’t know which house they lived in, but there are still many houses in New Albany that were around a long time ago, so maybe we could find it someday.)  In 1850, Katharine gave birth to the couple’s fourth child, Edward.  She’d been having babies since she was very young, and maybe this last childbirth made her a bit weak, for when little Edward was only seven months old, Katharine died.  She was only 29 years old.  That’s quite sad, isn’t it?  Mary was a young teenager and could help look after the littler ones, but it was a lot for their father James to cope with, so he looked for a new wife.  He married a second time – she was called Mary too – and she was quite a bit younger than him, just like his first wife.  The family moved to Cloverport, Kentucky. That’s on the Ohio River too, and back in those days you would have most likely travelled there from Louisville by boat.  Now it’s about 1-1/2 hours away by car.  James and his new wife started a grocery store in Cloverport, and his oldest daughter Mary started to look around for a husband – that’s what teenage girls did in those days.

Pretty soon, your great-great-great-great grandmother Mary (that’s four greats!) met someone who was an Irishman like her dad, although this man was from County Donegal, not County Longford, so he would have had a very different accent.  He was a few years older than her, but Mary thought he was pretty nice.  His name was John Haffey, called Haughey back in Ireland.  They got married in Cloverport when she was just 18 years old – that sort of thing was pretty normal back then too.

 

She moved in with her new husband, which was probably a good thing because her stepmother – who was only a couple of years older than Mary! – was busy having loads more babies and it would have been pretty annoying.  John turned out to be a pretty successful guy, so John and Mary must have had a nice life down in Cloverport, Kentucky. Ten years after they married, when the city needed someone to build a new wharf – that’s the place where the boats come in from the river to load and unload their cargo – John Haffey got the job.  A few years after he did that job Annie Haffey was born, and *she* was your great-great-great grandmother.  I’ll tell you more about her another time.

So Katherine and James came from Ireland, which is the country right next door to where you were born, but since then, for nearly 200 years, your family hasn’t been able to tear themselves away from the Ohio River.  Your great uncles lived next to it, and your great grandparents, and now your aunts and uncles and cousins all have their houses a stone’s throw away from it. Your grandparents’ house overlooks it.  And now, at this very moment, you’re at a camp just down the river from where your great-great-great-great-great grandparents lived.  I think that’s very cool.

Love,

Mummy.

***

My little daughter thought that this was a rather unorthodox communication, a bit over the top, and she let me know it.  Settling into the back seat of the car, her hair unwashed, her feet blackened from a week’s revelry in the woods, her teeth somewhat suspect after days of ‘brushing’ them with her finger, she inquired what on earth I’d been thinking.

‘Why did you write me such a long letter that it had to be stapled together?’ she asked.

‘Ah, was that a bit weird?’ I said.

‘Well, yes,’ she said. ‘And I don’t think she and I have *anything* in common.’

Well, I reckon that she’ll appreciate it all someday.  Given the fascination she showed when visiting the grave of her great grandparents, that day might not be as far off as all that.

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Publication Date Announced!

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Once upon a time, I was a reader, a peruser of books in shops, an attender of literary festivals, a babe in the woods.  I’m still the first three things, but as for the latter, because I’m an author now too, the scales have fallen from my eyes.  In my former incarnation as a publishing innocent, I presumed that the new hardcover releases on the shelves, in their pristine, gorgeously designed dust jackets, had been completed by their writers only very recently.  Not the previous week or the previous month, mind you – I wasn’t so naive as to think that the wheels of traditional publishing spin that quickly – but I reckoned that if the author turned in fairly ‘clean copy’, the time period between submission and publication would be short – mercifully short, from the vantage point of any author eager to see their work in print.

I don’t do drafts.  Does that sound pompous?  Before you judge, I’m not claiming to be some sort of Mozart.  (Remember that famous scene in Milos Forman’s film Amadeus, where Salieri – having been assured by Mozart’s wife that her husband doesn’t make copies – is desperately rifling through reams of his rival’s scores, dumfounded, seeking and failing to find any evidence of corrections? It’s not quite like that.)  What I mean to say is, I edit so stringently as I go along that my first version is always very close to the finished, accepted product.  While some scribblers can pull off ‘free writing’, bashing out words and saving the painful business of editing for a later date, I’ve never been able to manage that.  I wish I could, for the notion of being able to write freely is utterly intoxicating.  Instead, I have to get the first sentence, the ‘way in’, absolutely right.  That unlocks the next sentence, which must also be perfected until it, in turn, unlocks the path to the third sentence.  If that sounds painfully obsessive-compulsive, you’re right.  It is.  But there’s a payoff at the end: the manuscript is virtually ready to go.

Ah, but as it turns out, that’s not how it works.  Self-publishing is gloriously instant gratification, but in traditional publishing, no matter how ‘clean’ the copy, no matter how happy your editor might be, no matter how much the writer is chomping at the bit, there is much to do between submission and publication.  The authors’ information from Little, Brown, my publishing house in the UK, says that one’s publicist and marketing team are assigned after submission, about nine months ahead of publication.  That’s right. A human pregnancy and the “gearing up” period for a book’s publication take about the same amount of time – and if, like me, you’re a woman that’s given birth, you remember how long that felt.

All the Ghosts in the Machine: Illusions of Immortality in the Digital Age has been a fascinating book to write.  On one hand, it’s directly focused on death, digital death, and digital afterlives.  On the other, these topics are merely lenses, a pair of spectacles that I’ve donned to more closely examine identity, privacy, relationships and grief; our rapidly changing social mores; and the ethical, moral, and legal dilemmas posed by our modern digital existence.  Death in the digital age is important to consider in itself, but it’s even more important because, looked at in depth, it really helps us think about how we’re living now.  I’m an impatient sort of person anyway, but I’m particularly impatient now, because I can’t wait to share it with you.

All the Ghosts in the Machine: Illusions of Immortality in the Digital Age is out on 25 April 2019 from Robinson/Little, Brown UK.